What Is Amazon Keyword Research?
Here I am going to write about Amazon Keyword Research as the most important process in the optimization of a product listing in Amazon.
Like everything regarding optimization for ranking on search engines, that starts with the keyword research, the same should be applied also for listing products in Amazon and ranking high in the Amazon search engine.
|Amazon Keyword Research|
There has never been easier to start a business online than now because there are many ways available to sell the products or services that we offer.
Amazon is the best platform available online to sell products.
It is very helpful, but also it is hard to become a successful seller there because of the very high competition on Amazon.
That’s where Amazon SEO comes in handy!
Amazon Search Engine Optimization
Amazon SEO is an optimization process of a product listing to rank higher in the Amazon search engine for a query that consumers are searching for in Amazon.
An Amazon product listing needs optimization, but not just for ranking high but also for converting into sales, so we need to sell our products in Amazon and not just visitors clicking on them.
Types Of Keywords
And that’s why we need to know how to differentiate informational and buyer keywords.
Informational keywords are words that we use to describe something that searchers are searching in the search engines.
Buyer intent keywords are those words that searchers are searching in the search engines with the intent to buy something usually online.
For example, an informational keyword is “How do I optimize my Amazon listing??”, and a buyer intent keyword is “I need Amazon product listing service”.
Check out our page about SEO Content Strategy also.
Amazon Keyword Research Tools
Any way to do the process of keyword research for Amazon, they’re a lot of available tools, to help us do the research, and I will be listing some of them here.
Some of these tools are free to use and some need to be paid but allow a free trial or offer limited use.
Find the most profitable keywords in over 75 million real Amazon search terms. Discover competitor’s keywords with free reverse ASIN lookup.
And this process is by simply putting the ASIN of their products in the search form, this tool will then bring us with keywords that our competition is using in his listing.
Amazon Keyword Research Service
I recommend you read also about Etsy SEO and Keyword Research.