Hire an SEO Specialist & Consultant
Hiring Specialist: There’s good and bad SEO, so it pays to follow some basic rules when looking to hire a Search Engine Optimization firm or consultant for your business.
Decide what you need
Do you need link removal, reputation management, a one-time SEO audit, ongoing SEO, link building, PPC management, retargeting, content marketing, or one of the other 20 services SEO firms frequently offer?
It will take time
Google says it takes time for good SEO to work.
According to them, it will take from four months to a year before you see the full effect of a good SEO change.
Get multiple consultations
Sit down with an SEO firm or expert, that seems reasonably qualified and ask them to help you figure out what you need to do.
This time will also help you to know if you like the consultant or agency and the people you’ll be working with.
Then, go do the same thing with one or two other agencies to have a basis for comparison.
Get an audit
Google says it’s a good idea to pay for a technical audit for your site and to get two, if possible.
This thorough overview of your site will reveal all the problems you need to deal with in order to optimize it.
The auditors should show you each problem, describe the impact it’s having on your site and its rankings, and offer a solution.
Once you implement all the fixes, it takes time, but you’ll see results.
Get an SEO Roadmap
When you hire an SEO Consultant or a Digital Marketing Agency, it is good if they can provide you with an SEO Roadmap, where they will write the entire strategy for your website including SEO Audit, keyword research, action plan, content marketing plan, etc…